0 0002 3933 948


Head Office: 10013 -101 A Ave. Phone


Telephone 422-2131

A Complete Investment Service

Established 1857

10053A Jasper Avenue

Telephone 424*0441


Agents - Allied Van Lines STORAGE



Telephones 439-7646 - 439-7922


Gtx mm


,\T< Of

Dealers i



icipal and s

City Property, Farm Lands, Loans, Rentals,

Trust Investments Automobile Financing All branches of Insurance


Canadian Indemnity Company of Winnipeg Canada Security Assurance Co.

The Northern Employers Group

The Guardian - Caledonian Group

Pearl Assurance Co. Ltd. of London, England

The American Insurance Company of Newark, N.J.

The Prudential Assurance Company Ltd. of England

The Canadian Surety Company

Sun Insurance Office Limited


British Alberta Investors Ltd.

Hemevans Investments Limited

Loan Agents for Sovereign Life Assurance Company

Telephone - (Exchange)

302 C.P.



H.M.E. Evans & Company


Financial Agents

Dealers in Government, Municipal and High Grade Securities

City Property, Farm Lands, Loans, Rentals,

Trust Investments Automobile Financing All branches of Insurance


Canadian Indemnity Company of Winnipeg Canada Security Assurance Co.

The Northern Employers Group

The Guardian - Caledonian Group

Pearl Assurance Co. Ltd. of London, England

The American Insurance Company of Newark, N.J.

The Prudential Assurance Company Ltd. of England The Canadian Surety Company Sun Insurance Office Limited


British Alberta Investors Ltd.

Hemevans Investments Limited

Loan Agents for Sovereign Life Assurance Company

Telephone - (Exchange)


302 C.P.




Capital Paid Up


Reserve Funds




Executor and Trustee under Wills Administrator, Guardian, Agent Management and Safe Custody of Securities

Property Management and Real Estate Sales


Trustee under Bond Issues Transfer Agent and Registrar Trustee under Pension Plans Escrow Agent Liquidator









ST. JOHN’S, Nfld.




10185 - 102nd Street Edmonton, Alta.

B. REECE, Manager

Telephone 422-8181

Canada Permanent

Mortgage Corporation


Money to Lend

First Mortgages on Improved Residential & Commercial




A. A. MORE, Manager

Serving Canadians Since 1855





Henderson Directories Ltd., publishers, present to subscribers and the general public, this, the 1964 edition of the Edmonton City Directory.

Confidence in the growth of Edmonton’s Industry, population and wealth, and in the advancement of its civic and social activities, will be maintained as sections of this Directory are consulted, for the Directory is a mirror truly reflecting Edmonton to the world.

The enviable position occupied by Henderson Directories Ltd. in the estimation of the public throughout the country, has been established by rendering the best in Directory service. With an unrivaled organization, and having had the courteous and hearty co-operation of the business and professional men and residents, the publishers feel that the result of their labors will meet with the approval of every user, and that the Edmonton Directory will fulfill its mission as a source of authentic information per¬ taining to the city.


The four major departments are arranged in the following order:

I. THE BUYERS’ GUIDE constitutes the rirst major department, printed on goldenrod paper, and contains the advertise¬ ments of leading manufacturing, business and professional interests of Edmonton. The advertisements are indexed under head¬ ings descriptive of the business represented. This is reference advertising at its best, and merits a survey by all buyers eager to familiarize themselves with sources of supply. In a progressive community like Edmonton the necessity of having this kind of information immediately available, is obvious. General appreciation of this fact is evidenced by the many reference users of this City Directory service.

II. THE CLASSIFIED BUSINESS DIRECTORY is the second major department printed on canary paper. This department lists the names of all business and professional concerns in alphabetical order under appropriate headings. This feature con¬ stitutes an invaluable and indispensable catalog of the numerous interests of the community. The Directory is the common intermediary between buyer and seller. As such, it plays an important part in the daily activities of the commercial, industrial and professional world. More buyers and sellers meet through the Classified Business Directory than through any other medium.

III. THE ALPHABETICAL LIST OF NAMES of residents and business and professional concerns, is the third major depart¬ ment, printed on white paper. This is the only record in existence that aims to show the name, marital status, occupation and add¬ ress of each adult resident of Edmonton, and the name, official personnel, nature and address of each firm and corporation in the city.

IV. THE DIRECTORY OF HOUSEHOLDERS, INCLUDING STREET AND AVENUE GUIDE is the fourth major department, printed on green paper. In this section the numbered streets are arranged in numerical order, followed by the named streets in alphabetical order, the numbers of the residences and business concerns are arranged in numerical order under the name of each street, and the names of the householders and concerns aTe placed opposite the numbers. The names of the intersecting streets appear at theiir respective crossing points on each street. Special features of this section are the designation of tenant- owned homes and the designation of homes and places of business having telephones.


The Directory reflects the achievements and ambitions of the city, depicting in unbiased terms what it has to offer as a place of residence, as a business location, as a manufacturing site and as an educational center. To broadcast this information, the publishers have placed copies of this issue of the Directory in Directory Libraries, where they are readily available for free public reference, and serve as perpetual and reliable advertisements of Edmonton.

Respectfully, The Publishers,


Publishers’ Note

The information in this directory is gathered by an actual house to house canvass, and is complied in a way to insure maximum accuracy.

The Publishers cannot and do not guarantee the correctness of all information furnished them nor the complete absence of errors and omissions, hence no responsibility for same can be or is assumed.

The Publishers earnestly request the bringing to their attention of any inaccuracy so that it may be corrected in the next Directory.







Ace Equipment Rentals . . 13

Adby Demolition Co Ltd, right top side lines and 13 Alberta North Agencies Ltd

right bottom lines and 19

Alph’s Decorating Limited . . back cover and 34

Angus R Alberta Limited . 10

B C Bearing Engineers Ltd

right top side lines and 6

Barber Machinery Ltd, right top side lines and 30

Berg’s Val Men’s Wear right bottom lines and 27

Best’s Studios . right top side lines and 35

Bohemian Maid Brewing Co Ltd, back cover and 7 Boisvert & Croft Plumbing & Heating Ltd

left top lines and 38

Bonnie Doon Esso Service Station . 50

Bonnie Doon Radio & TV Ltd . . . . . 41

Borden Real Estate Ltd

right top side lines and 47 Brown J G & Son Floor Coverings Ltd

left top side lines and 14 Bruce Robinson Electric (Edmonton) Ltd

right top side lines and 2 Buxton Real Estate Ltd, left bottom side lines and 47

Cable Bros . . . . front cover and 24

Canada Permanent Mortgage Corp . C

Canada Permanent Trust Company

front cover and 53

Canada Trust-Huron & Erie

right top side lines and 54 Canadian Consolidated Salvage Co

right top side lines and 50

Capital City Car Sales Ltd

right top side lines and 2

Carse, Anderson Limited . backbone and 36

Chapman-Weber Ltd . right bottom lines and 19

Clark W H Lumber Co Ltd

left bottom side lines and 8

Clegg-Dunn Plumbing & Heating Ltd . 38

Connelly-McKinley Ltd

right bottom side lines and 14


Co-operative Insurance Services

right top side lines and 20 Crane Supply . right top side lines and 39

Credit Fonder Franco-Canadien . . . . 28

Crosland Peacock (Edmonton) Ltd . . . 21

Crowle Electric Ltd . right top side lines and 13

Culligan Soft Water Service (Edm) Limited

left top side lines and 54 Custom Collection Agencies Ltd

right top side lines and 10

Direct Home Furnishers Ltd . . . 15

Dominion Motors Co Ltd . left top lines and 2

Dow & Scott Plumbing & Heating Ltd

right bottom side lines and 38

Drader C LI Manufacturing Ltd . 27

Edmonton Area Industrial Development

Association . 31

Edmonton Exhibition Association Ltd . Z

Edmonton Motors Ltd . right top lines and 4

Edmonton Paint & Glass Co Ltd

left top side lines and 33

Edmonton Photo Supply Ltd

left bottom lines and 35

Edmonton Rubber Stamp Co Ltd

left top side lines and 49

Edmonton Supply Co . left top side lines and 41

Edmonton Temporary Assistance Ltd

right top side lines and 13

Evans II M E & Co Ltd . . . . . A

Financial Collection Agencies Ltd

right top lines and 9 Financial Life Assurance Company

left top side lines and 20

Freeze Maxwell Co Ltd . left bottom lines and 49

Fi’ost C R Co Ltd . . right top lines and 38

G & L Auto Reconditioning Service . 6

Goertz Studios . left bottom side lines and 35





Haddow & Maughan Ltd bottom stencil and 40

Healy Motors Ltd . right top lines and 4

Hildebrand Furniture Finishing Co Ltd . 14

Homes & 'Gardens Real Estate Ltd

right top lines and 47

Hooson Co Ltd (The) . right top side lines and 47

Ideal Paint Supply . 33

Imperial Real Estate Ltd . . right top lines and 48

Independent Insurance Exchange (1959) Ltd

right bottom side lines and 20

Jacobs Ornamental Iron Works Ltd

back cover and 32

Jenner Motors Co Ltd

front cover, right top lines and 3

Northwestern Utilities Limited, right top lines and 16

Perfect Furriers Ltd . . . left top side lines and 16

Proctor Richard G . left bottom side lines and 35

Prudham’s Building Supplies Ltd

right top lines and 8

Quality Body Shop . left top side lines and 2

Quality Construction (Edmonton) Ltd

left top lines, 8 and 48

Rancho Realty (Edmonton) Ltd

left top lines, 8 and 48

Richardson James & Sons . . front cover and 26

Ross Bryant Ltd . left top lines and 39

Roy Win Insurance Agencies Ltd

back cover, 19 and 46

Kellough H R Realty Ltd . front stencil and 43

Kingsway Motor Hotel & Restaurant Ltd . 16

Krispin & Schimanke Roofing Ltd

left top side lines and 49

LaFleche Bros Ltd . left bottom side lines and 52

McBeth Agencies Ltd . right bottom lines and 48

MacGregor Real Estate & Insurance

left top lines and 48

McIntyre John L Insurance Ltd . 20

MacRae-Stanton Insurance Ltd, back cover and 17

Marsh & McLennan Limited . 22

Mason J and Sons Ltd . 34

Millar & Ilomynyk . . . front cover and 18

Miller Stationers Ltd . right bottom lines and 52

Ming G W Auto Paint Plating Ltd

left bottom lines and 6

Mohawk Lumber & Supplies Ltd

right top side lines and 8

Molstad & Company Limited

back cover, right top lines and 44 Montreal Trust Co . B

Nelson Lumber Company Ltd, right top lines and 27 Northern White Truck Sales Ltd . 52

Security Storage (Big 4) Ltd, front cover and 29 Sherwood Properties Ltd, right top side lines and 46 j Shirley Ford Sales Ltd, right bottom lines and 4

Silverwood Dairies Ltd . 11

Smeltzer, Sadd & Williams Ltd . 21

Smith Battery & Auto Electric Ltd

left top side lines and 5

Soper-Singleton Electric Co Ltd . 50

Sorenson Assurance Service Ltd

right top lines and 21

South Park Motors Ltd . right top lines and 4

Sterling Memorials Ltd . left top side lines and 28

Sydie, Sutherland & Ritchie Ltd

gold margin back cover and 25

Technical Enterprise Electrical Ltd

right bottom side lines and 30 Utility Diggers Ltd . right top side lines and 10

Vet’s Sheet Metal . . . . . top stencil and 51

Volkswagen Northern 63 Ltd . 5


Weber Bros Agencies Ltd . front cover and 45

Western Insurance Consultants Ltd, backbone and 23

Wheaton Don Ltd . 5

Willson Stationery Company Limited

left bottom lines and 30


Canada’s Oil Centre and Capital of the Province of Alberta



(By Courtesy Edmonton Chamber of Commerce)


Edmonton’s population as of May, 1964. was 311,804. while the population of Greater Edmonton, including Jasper Place, and the fringes was 363,000.


The Edmonton Industrial Airport comprises 750 acres, with 3 one-mile long concrete runways, 16 hangars, 200 small buildings, and employs, over 1,000 people.


2,182 feet; in the river valley 2,046 feet.


10 with 4469 beds.


71 Hotels and 56 Motels


One public library and 5 branches, and 4 Bookmobiles.


1 daily and 8 others.


Over 1,000.


68.67 square miles.


1946— $15,020,453

1947— 13,182,665

1948— 27,123,329

1949— 40,050,063

1950— 46,579,372

1951— 36,394,684

1952— 37,066,526

1953— 55,023,816

1954— 68,329,716


258 representing practically ; hammedan Mosque.

1955— $58,718,696

1956— 69,406,035

1957— 64,344,758

1958— 72,517,144

1959— 70,907,538

1960— 56,166,520

1961— 68,678,700

1962— 90,266,889

1963— 75,779,745

denominations, including a Mo-


623 miles of paved streets; gravelled 559; oiled roads 115.

996 miles of sidewalks.

964 miles of water mains.

1038 miles of sewers.


38 Elementary Schools 90 Elementary - Junior High Schools.

6 Senior High Schools— these are administered by Edmonton Public School Board.

9 Colleges and University of Alberta.

51 Separate Schools administered by the Separate School Board.


5 Chartered Banks; with 83 branches.

12 Trust Companies; 26 Loan Companies.

7 Alberta Treasury Branches.


44 pieces of equipment.

10 Stations staffed by a personnel of 479, operated on the 3- platoon system.


The City of Edmonton is governed by a Mayor and ten Aider- men and by four City Commissioners, one of whom is the Mayor.


11 (9 Private and 2 Public Courses)


Proven natural gas reserves rose from 4.6 trillion cubic feet in 1950, to cover 27.7 trillion cubic feet in 1959.


4,813 acres, including playing grounds, parks, tot lots, etc.


One main station and two sub-stations; staffed by 500 officers and men, 47 civilian employees, 76 radio-equipped mobile units.


-(Greater Edmonton)


. 4,000

1906 .

. 14,000


. 58,827


. 77,557

1941 Dom. Cen. 97,842

1946 Dom. Cen. 113,116

1951 Dom. Cen. 173,075

1952 . 185.000

1953 . 200,000

1954 . 217,387


1943— $ 59,051,255

1944— 69,924,660

1945— 73,593,500

1946— 77,248,215

1947— 83,376,715

1948— 90,834,775

1949— 100,367,870

1950— 120,413,310

1951— 134,416,570

1952— 179,267,230

1953— 180,703,740

1955 230,000

1956 Dom. Cen. 248,949

1957 . 262,000

1958 . 282,000

1959 . 303,000

1960 317,526

1961 Dom. Cen. 330,704

1962 345,880

1963 . .362.600

1964 . 363,000

1954— $198,774,110

1955— 232,258,500

1956— 255.293,650

1957— 272,016.350

1958— 291,377,370

1959— 311,820,740

1960— 329,190,050

1961— 362,511,825

1962— 523,380.300

1963— 551.035.150

1964— 570,373,040

TAX RATE— (1963)

47.25 mills.

TRANSPORTATION (Edmonton Transit System)

276 Trolley and Diesel Buses, and 20 School Buses. 526 employees.


15 Theatres and 6 Drive-In Theatres.


84,296 electric meters 77,093 gas meters 148/01 telephones 67,639 water meters


Miscellaneous Information

(By Courtesy Edmonton Chamber of Commerce)

In 1954, Edmonton celebrated its 50th Birthday as a City; while 1955 was the 50th Birthday for the Province of Alberta, its Jubilee year.

Modern Edmonton began in 1871, when the Rev. Geo. Mc- Dougall, a Methodist Missionary, built his mission outside the palisades of old Fort Edmonton, on the present site of what is now McDougall United Church. The history of the capital city of the Province of Alberta began in 1794, when the Hudson’s Bay Company and the North West Fur Company built rival trading posts on the Saskatchewan River, about twenty-five miles below the present site of the City. These forts were destroyed by the Blood Indians in 1807, and rebuilt in 1808, but very little is known of the history of Fort Edmonton between that time and when Fort Edmonton was established on its present site, in 1819. Some years later Chief Factor John Row- and was placed in charge and built the largest establishment west of York Factory, with stockades twenty feet high, com¬ plete with bastions and cannon, which became known as “Row- and’s Folly,” but which, nevertheless, was the trading centre for the vast Saskatchewan and Athabasca valleys.

In the years which followed, Fort Edmonton was visited by Sir George Simpson, Governor of the Company of Gentlemen

[ Adventurers Trading into Hudson’s Bay, who was implored D> the Blackfeet Chiefs to “grant that their horses might always be swift, that the buffalo might abundantly abound, and that their women might live long and always look young.” Other | visitors included Paul Kane, famous Canadian artist; Captain John Palliser and James Hector, of the Palliser Expedition, looking for a railway pass through the Rocky Mountains; Lord Milton and Dr. Cheadle, on behalf of the Royal Geographical Society; and in 1872, Sanford Fleming, C.E., with his party, reached Edmonton on the first trans-continental railway survey via the Yellow Head Pass.

Edmonton is beautifully situated on the banks of the North Saskatchewan River, in the midst of rich, rolling evergreen country and is surrounded by a populous community carrying on mixed farming on small acreages. To the northwest is the Peace River Country, the last great hinterland of agricultural and mineral resources, well-known for its prize-winning crops and its success in world grain competitions. But Edmonton’s trading territory extends beyond the Peace River Country, into the Yukon Territory and right into Alaska. To serve the com¬ munity of Yellowknife and the Northwest Territories, the Mac¬ kenzie Highway has been jointly constructed by the Govern¬ ment of the Province of Alberta and the Dominion of Canada.

Aerial view of the North Central portion of the City of Edmonton showing go\ernment buildings and some of the newest “high-rise" apartment buildings.




Edmonton (latitude 53-35; longitude 113-30) is located 318 miles north of the boundary between Montana and Alberta; 200 miles east of the Rocky Mountains; 770 miles from Vancouver, via the Canadian National Railways and Jasper; 840 miles on the Canadian Pacific Railway via Banff and Calgary; and about 800 miles west of Winnipeg.

It is the commercial and financial centre of 75,000 square miles of territory, rapidly increasing in population and wealth, and containing at the present time over 600,000 people, dis¬ tributed on the farms and in the towns and villages of Central and Northern Alberta, with the centre of population for the province about forty miles to the south. Population of the Province is 1,410,000.

The City is also an important highway centre. A good high¬ way, completely hard surfaced exists from Edmonton to Jasper Park, 248 miles to the west, thence via the famous Sunwapta Highway, or the Banff-Jasper Highway as it is more commonly known, as Lake Louise and Banff. The widely publicized Alaska Highway, over 1,600 miles in length from Dawson Creek, British Columbia, to Whitehorse and Fairbanks, has highway connec¬ tion with the City. Since the Alaska Highway was taken over by Canada it has been kept open the year-round, and thousands of tourists, not to mention freight trucks and buses are con¬ tinuously plying its entire length.

The completion of the Whitecourt-Valleyview cut-off, late in 1955, shortened the distance between Edmonton and Dawson Creek by about eighty miles.


The City has numerous hotels, motels, auto courts, apart¬ ment houses and private boarding houses catering to every class of tourist and traveller.


Edmonton offers many facilities to its citizens for leisure time activities, which are provided by Municipal, Community, Private and Commercial agencies. There are activities to 6uit the desires and interests of all persons regardless of age, rang¬ ing from Professional Football, Amateur Athletics and Sports, Golf, Ice Hockey and Skiing, to Concerts, Theatres, Family Picnics, Hiking and other less active pursuits. Two civic de¬ partments are involved in serving the needs of the community The Parks Department which provides and operates the city’s parks and recreational facilities, and the Recreation Depart¬ ment which organize, program, supervise recreational activities.


Borden 50 acres. Coronation 88 acres, (still under develop¬ ment), beautiful Sylvan Queen Elizabeth 120 acres, and White Mud 240 acres, Kinsmen Park 58 acres, the lovely river valley areas, Emily Murphy 20 acres, and Government House 9 acres, the home of the Eskimos, Clarke Stadium, Renfrew Ball Park, South Side Athletic Grounds, and many other park and recrea¬ tion areas. In addition, the City has 72 playgrounds and tot lots, complete with sand boxes and children’s play equipment and 29 wading pools. There are Community Leagues organized

Edmonton's Queen Elizabeth Planetarium is the only Public Planetarium in Canada.

Photo by Marshal*



under the Federation of Community Leagues, which provide facilities for ice hockey and skating, and other neighborhood recreational activities.


This delightfully designed 4 acre childrens zoo is located in Laurier Park in the river valley, it is the first step in the development of a 100-acre zoological gardens. Storyland Valley is a childrens wonderland, complete with characters from Nur¬ sery Rhymes and children’s stories, a miniature railway, stage¬ coach and carousel, plus hundreds of interesting animals, all housed in fascinating structures and pens which are built to a childs scale. The Zoo is a great favourite with young and old alike and it is open from May to September each year.


Edmonton “Theatre of the Stars,” is Canada’s only public planetarium. It was erected by the citizens of Edmonton to commemorate the Royal Visit of Her Majesty Queen Elizabeth II and His Royal Highness Prince Phillip to Edmonton in 1959.


There are two indoor pools, open throughout the year, and four outdoor pools, open during the summer and early fall. All the pools are modern, fully equipped and supervised.


Golf enthusiasts find that the beautiful North Saskatchewan River Valley, and the bright sunny days and long twilight hours provide ideal conditions for golfing.

Victoria Course (18 hole Municipal) is located east of Groat Bridge along the north bank of the river, the steeply rising green banks and the river provide a perfect setting for this fine course.

Riverside Course (18 hole Municipal) lies east of the Daw¬ son Bridge, comprising of 160 acres of the most beautiful scen¬ ery in the river valley, and is within one mile of the McDonald Hotel.

Both municipal courses have excellent club houses, pro shops and all the facilities associated with a first-class course.

Edmonton Golf & Country Club (18 hole private) occupies a beautiful site along the river banks approximately eight miles south-west of the City.

Mayfair Golf Club (18 hole Private) is situated in the river valley just below and beyond the University of Alberta, it is a lovely course in a perfect setting.

Highlands Course (18 hole Private) is located in the east portion of the river valley along the north banks.

Derrick Golf and Country Club (18 hole Private). This is a new course located south-east of the City. There is a swim¬ ming pool and curling rink, in addition to a magnificent up to date club house.

Hill Crest Country Club (Private), is located on the river flats in the western part of the valley. Several facilities are being developed, including, riding, swimming and archery.

Kinsmen Park -(18 hole par 3, pitch and putt Course Municipal). One of the finest and most interesting courses of the par 3 type. Located west of the High Level Bridge along the beautifully treed north bank of the river valley.

Young and old alike enjoy the Childrens Zoo Storyland Valley.

—Photo by Wells Studios



C.N.R. Tower to be located immediately East of the present C.N. Station and adjacent to the new Postal Terminal.




Edmonton has many fine Motion Picture Houses, providing the best in up to date film shows.

The 80 acre Exhibition Grounds are the home of the Annual Edmonton Exhibition, which attracts thousands of exhibitors, livestock breeders and visitors from across Canada, and from many states in the U.S.A. Horse racing is also featured at the Exhibition Grounds during Spring, Summer and Fall meets.

The fine Jubilee Auditorium located close to the University campus, is a major cultural centre. Concerts, operas, recitals, musical comedies, ballet, exhibitions and film shows may be seen throughout the year.


Edmonton has an abundant supply of natural gas, supplied to householders at the lowest rate on the North American continent, sufficient for at least fifty years, according to pres¬ ent estimates, for both householder and industry. The present sources of supply are piped to the City from the Viking and Kinsella fields, about eighty miles east.


Edmonton is the centre of transportation for Alberta, from which radiates a network of railway lines extending northwest¬ erly into the Peace River area, and northeasterly to Waterways, as well as eastward and westward to the borders of the prov¬ ince, and southward through a rich agricultural farming area. Transcontinental lines of the Canadian National Railway pass through the City, and the Canadian Pacific Railway makes contact with many points through which the transcontinental lines of that company pass.

The Airways development of the continent has brought the City into prominence as one of the strategic centres of air transportation. The great north country is provided with regu¬ lar freight and passenger schedules and a number of charter aircraft companies also are based in the City.

Edmonton has a Class “A” airport, equipped with modern concrete runways and capable of handling large aircraft, located within five minutes’ drive from the heart of down-town Edmonton. At Namao, seven miles north, is one of the largest military airports on the continent.

The new international airport built at Nisku, 15 miles south of the City is now operational. With jet aircraft of the future in mind, runways are over 10,000 feet in length and operational. It is the third largest airport in Canada.


The Chamber is this year celebrating its 75th year of com¬ munity service, and its membership of over 1,800 is comprised of professional, industrial, commercial and agricultural inter¬ ests. Information on all matters relating to the resources of the district, business opportunities, and general information of all kinds, is freely given by a competent staff, located at 9905 101A Ave.


The Edmonton Area Industrial Development Association was formed for the purpose of providing guidance, advice, in¬ formation and practical help for those wishing to establish a new business, or a branch of a present business, in the 4,100- square-mile area around, and including, the City of Edmonton. Working in harmony with the provincial government and in co-operation with the Edmonton District Planning Commission, the Association will supply an advisory service in regard to present advantages and facilities, detailed information on mar¬ kets, industrial sites and premises, raw materials, labour, power, transportation, taxation and all factors pertinent to the establishment of industry. The Association represents all ma¬ jor cities, towns, villages and municipal districts within the region which includes The City of Edmonton; The Towns of Devon, Leduc, Jasper Place, Fort Saskatchewan, New St. Albert, Calmar. Stony Plain; The Municipal Districts of Strathcona, Stony Plain, Leduc and Lac Ste. Anne. It also represents the

Chambers of Commerce of Edmonton, Jasper Place, Stony Plain, and other interested organizations and companies. For infor¬ mation write 10830 Jasper Ave.


The key position of Edmonton on the map of the northwest makes it an important distributing point for a large territory; From the earliest times, it was a natural trading centre in the days of the fur trade, it was the principal point west of Win¬ nipeg on the navigation on the North Saskatchewan River. From Old Fort Edmonton via Fort Assiniboine, the goods for the Hudson’s Bay posts west of the Rocky Mountains were regularly despatched.


As befits a City serving so large a community, Edmonton’s retail stores are large, numerous and well-stocked. They vie with thousands of larger and older cities in the display of things new and beautiful. They range from big departmental stores to the small specialty shops. In keeping with the City’s growth, local shopping centres are developing designed as a grouped unit in various new residential Neighborhood Units together with large planned district shopping centres midway in function between the local centres and the general large, central downtown shopping area. Off-street parking facilities are a prime requisite in the design of such centres and these are being achieved as integral parts of all new shopping centres both local and district, in this City.

Today Edmonton holds an analogous position in the trade of Western Canada. Besides many independent local firms, the number of wholesale houses includes branches of the most important firms of Eastern Canada and the United States, rep¬ resenting every branch of mercantile trading.


Benefitting from a balanced economy and a history of sound growth, Edmonton has been given a tremendous push from the boom which followed the discovering and production of oil and natural gas in this area.

Now moving into the second stage of diversification and planned development program, Edmonton continues to lead all the cities of Canada in its rate of growth.

Prior to the oil discovery, the productive agricultural land had brought about a steady population growth and the 1950 census indicated a metro population of 162,978. During the next 10 years the population rose to 317,528 a gain of 78.2 per cent, to lead all metropolitan centres in Canada.

Manufacturing value in Edmonton had increased from $119,447,681 in 1950 to more than 420 million in 1963. There are now more than 500 manufacturing firms in the city.

The leading groups of manufacturers, according to Value

are :

1. Food and beverages.

2. Iron and steel products.

3. Chemical and allied products.

4. Wood products.

The growth opportunities in each and every field of indus¬ try continue to be outstanding. Here is an analysis of the potential;

Process industries with a petroleum or natural gas base have increased rapidly since 1947 and there is definite oppor¬ tunity for further industry of this type and for secondary manufacturing or service companies in this field.

The exploration and growth of Alaska and the great Can¬ adian North have brought about in Edmonton a parallel of service companies in lines such as geophysical instruments, prospecting equipment and mining machinery. This expansion will increase with the intensive development activities under¬ way.

The agricultural productivity of the surrounding areas and the rapidly increasing population offer potential to food and beverage companies.



Edmonton’s importance as a Meat-packing centre indicates that the products, by-products and waste materials offer an opportunity for manufacturers who can make use of them.

The growth of Alberta into the million-plus population bracket and the pace-setting population expansion of Edmonton offer possibilities for light manufacturing companies in the market-oriented lines. Excellent transportation facilities make feasible other opportunities for branch plants designed to serve a regional market.

Building materials offer another definite growth opportunity. After setting successive records in 1958 and 1959, building declined slightly in 1960 then in an amazing spurt it once again rose to record heights in 1961. Value of metropolitan area construction in 1963 equalled some $100,059,352.

Characteristic of frontier territories, the Edmonton area is receptive to modern technology in products such as com- putor systems, company airplanes, and other innovations of this type.

In short, Edmonton is a city of proven attraction and even greater potential, located as it is on the last great frontier of North America the North!


Edmonton is the centre of the largest area of agricultural land of any city in Canada. In the outlying districts much of the land is still in the raw state, but is gradually being brought under cultivation. The finest quality of wheat, oats, barley and peas are grown, with Edmonton District farmers making a name for themselves and the area by their winnings at the Chicago International Grain and Hay Show; in fact, in 1941, the Grand Championship for wheat was awarded to a farmer, part of whose acreage was within the City Limits.

A Grain Centre

Edmonton is the centre of the grain trade for Central and Northern Alberta. A Government Terminal Elevator has stor¬ age capacity for 2,500,000 bushels, and most of the important grain companies of Western Canada are represented on the Edmonton grain market.

Edmonton Livestock Yards

One of the public terminal livestock markets of Canada is located in Edmonton, and operated under government super¬ vision.


Agriculture in the Edmonton District is developing rapidly along mixed farming lines, and a wealth of farms in the area supply butterfat to the four large, modern dairies which export butter, cheese and other dairy products. The City is also the export centre for dehydrated eggs and poultry.



A substantial part of Alberta’s tremendous coal reserves of 46% billion tons, by far the largest part of Canada’s under¬ developed coal resources, is contained in the Edmonton area.

Oil and Asphalt

The discovery of oil west of Leduc, in February, 1947, and about twenty miles southeast of the City, and the vast develop¬ ments which are taking place, day by day, with many allied companies to the industry already having established in Ed¬ monton, is changing Edmonton’s economic outlook. In addition to Leduc and Woodhend, across the Saskatchewan River from the Leduc productive field, oil was discovered in the fall of 1948 at Redwater, thirty-five miles northeast of the City, and present indications are that oil underlies the whole of the area. Close to 9,250 wells were capable of producing oil at the end of 1959. Vast new areas are being opened up, with some 1,900 producing wells in the Pembina area; 460 in Joarcam; 900 in Leduc; with the Sturgeon Lake area being served by a pipe line. Known oil reserves are calculated to be 2% billion

barrels. Exploratory and development work is being carried out by major Canadian oil companies, with ever-increasing interest by American concerns. Oil now flows from the Edmon¬ ton area to Sarnia Ont., and westward to the Pacific Coast, while a gas pipe line is contemplated to Eastern Canada.

Two hundred and fifty miles north of Edmonton, in the vicinity of McMurray, there is a vast area of bituminous sands, largely undeveloped, and whose economic value is as yet un¬ proven.


Edmonton, the capital city of the Province of Alberta, is not only the seat of the provincial government, but is also the home of the University of Alberta, wnich in 1963-64 had an enrolment of 8,958. The University has a full range of faculties including Agriculture, Arts & Science, Commerce, Dentistry, Education, En¬ gineering, Graduate Studies, Law, Medicine,